Internet Service Provider Format Brand Identity
Design Services:
Logo Redesign and Brand Refresh
Business Card Design and Production
Company Calendar Design
Corporate Folder and Stationery Design
Custom Merchandise Design including T-shirts and Sweatshirts
In the vibrant city of Mariupol, a bustling hub with over 450,000 inhabitants, the telecommunication landscape was fiercely competitive. Format, a local internet service provider, sought to distinguish itself and needed a brand identity that would resonate with the city's pulse. I was tasked with crafting a visual identity that would not only capture the essence of Format but also leave a lasting impression on the community.
Through a series of strategic design initiatives, including a revamped logo and a suite of cohesive branding materials, Format's presence was invigorated. Business cards, calendars, and corporate folders became handheld ambassadors of the brand, while custom merchandise turned everyday citizens into brand advocates. My comprehensive approach propelled Format's brand recognition to soar to an impressive 70% in Mariupol.
